This imagefilm reflects the essence of a one year long rebranding process. As part of an all-encompassing roll-out incl. a global internal campaign, an external launch campaign, a fully fledged brand showroom and a big three-day launch event in July 2012 – the film celebrates Clariant’s new motto “What is precious to you?”

Credits:

Client: Clariant AG
Agency: Mutabor Design
Creative Director: Alexander Hanowski
Filmproduction: Tony Petersen Film
Director: Ole Peters
Music & Sounddesign: Supreme Music, Hamburg
Voice: Alan Orpin