Small is Big! From concept to realisation. Full CG enviroments and cars. Launch film for the new VW UP! as presented as part of the launch campaign during IAA in Frankfurt on a custom built LED screening wall.
Client: Volkswagen Germany
Agency: Vok Dams
Creative Director: Daniel Fraass
Director: Lino Russell
Filmproduction: Markenfilm Crossing, Hamburg
Animation Supervisor: Sebastian Hofmann