Images

AUDI Q5 Launch

In September 2016 the new Audi Q5 was launched in the Audi City Showroom in Berlin. The cologne based agency Uniplan developed a concept which staged the idea of »Interruptions«. A clean and pure gallery space is transformed into an ecclectic, colorful and creative environment by the artist Anton Unai. The task was to develop, design and animate according motiondesign content for the vast screen walls crossing the gallery space. The main piece of content was a ramp sequence, that would dramatically build up over 5 minutes and kick-off the art performance of Anton Unai.

The main visual metaphore was the »Lane of Innovation«. A three dimensional visual abstraction of a real Audi production and finishing lane. This lane was constantly interrupted by short color flashes and quick escapes into various graphic worlds inspired by the Q5 main attributes such as quattro, the sculptural design or connectivity features.

Credits:

Client: AUDI AG
Agency: Unipan
Design Director: Cuno Hahn
Creative Director: Alexander Hanowski
Music & Sounddesign: Valentin Boomes

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Epson “Game of Colors”

For Epson’s main campaign in 2014 several key products of Epson’s product range where supposed to be showcased together with famous players Ashley Young, Robin van Persie and the infamous Ryan Giggs from Manchester United.

We developed a concept around a game of colors with the ManU players opposing an army of avatars and spearheaded the project through preproduction, principle photography in Manchester and post with connected animation and VFX and delivered multiple versions in stereographic 4K.

Credits:

Client: EPSON Global, Tokyo
Agency: Mackevision Hamburg
Creative Director: Alexander Hanowski
DoP: Douglas Fisher
Filmproduction: Stillproductions, London
Animation Supervisor: Sebastian Hofmann
Music & Sounddesign: Supreme Music, Hamburg

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VW UP IAA

Small is Big! From concept to realisation. Full CG enviroments and cars. Launch film for the new VW UP! as presented as part of the launch campaign during IAA in Frankfurt on a custom built LED screening wall.

Credits:

Client: Volkswagen Germany
Agency: Vok Dams
Creative Director: Daniel Fraass
Director: Lino Russell
Filmproduction: Markenfilm Crossing, Hamburg
Animation Supervisor: Sebastian Hofmann

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VW Eco Up “Think Blue”

Stop motion meets CGI. Commercial for the Volkswagen Eco Up! A paper world was created in 3D showing a full CG VW Up cruising through the city as part of Volkswagen’s Think Blue! campaign. The spot is bracketed in a beautifully crafted stop motion part realised by our friends at Bakery Films.

Credits:

Client: Volkswagen Germany
Agency: Blackboard Berlin
Creative Director: Sebastian Hofmann
Filmproduction: Bakery Films, Hamburg
Post Production: Mackevision, Hamburg

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Hamburg Consult – Imagefilm

Brandfilm for Hamburg Consult, a mobility consulting company in Hamburg. We were task to come up with a cute animated piece that shows modern mobility opportunities in big cities.

Credits:

Client: Hamburg Consult
Agency: Roth FX Productions
Creative Director: Daniel Fraass
Animation Director: Gregor Mecklenburg

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